Save Time and Get To The Point by Paul Foster
If you can say what you need to in just one line, why take up any more space? Here are three situations that come up often and the “short version” statements: Let’s say you are deep into something you...
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2 Crucial Elements to Business Success and Happiness by Paul Foster
Is it considered ‘old fashioned’ to run your business with honesty and integrity? Honesty in Business The best part about being honest is that you don’t have to remember everything you say, because...
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An Essential Element of a Startup Business by Paul Foster
Every startup needs a “designer”. In fact, it could be said that the designer is the most important person. Let’s clearly define “designer”. The designer can be thought of as the builder of a bridge...
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5 Great Reasons to Test Your Business Idea by Paul Foster
Anyone can test and discover if their business idea can be a successful business – for under $100 – Most people don’t believe it. Most people think they have to waste the equivalent of what they’d...
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Proud of the EPIC Founders by Paul Foster
As the Lean Startup Advisor at the University of Windsor, I just finished mentoring part of the future of Windsor Essex – and there are good reasons to be optimistic! I was part of supporting a group...
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How We’ve Helped Hundreds of Entrepreneurs Validate Their Business Idea by...
We’ve helped hundreds of entrepreneurs validate their business ideas and quickly get early traction with real paying customers. When we started the “Test Your Business Idea” project we had one vision:...
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The Best Pricing Strategy by Paul Foster
Consider this low (or zero!) cost pricing and differentiation strategy. This successful method is taken from the startup rulebook and can easily be applied to main street independent business owners....
View ArticleThe Biggest Pricing Mistake in Small Business by Paul Foster
I think the biggest lost profits for small business happen when they fail to offer different products to different customer segments. In other words the ‘product-market fit’ is poor. Let me explain:...
View ArticleA Great Business Differentiator by Paul Foster
A a business advisor, whenever I deal with contractors, I dream of a contractor who has a reputation based on one idea: We start and finish what we said we would do, when we said we would do it. That’s...
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Customer Segmentation and Development by Paul Foster
When you start a new business, it is suggested sometimes to determine your ‘market’. There is often confusion on the definition of a ‘market’. I think the wrong area to focus on is the macro – economic...
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